International Housewares Association: Booth Space Floorplans

Exhibitors at the annual International Housewares Show choose where they would like to be located on the Show floor by careful perusal of this document, the Show's McCormick Place floorplans, which Seneca designs and produces every year. The floorplans document is one 35" by 22" page that is folded down to 8.5" by 11". Shown below is the front and back cover spread after the document is folded.

Three out of the four Show floors are depicted as shown below. Seneca sizes and positions the area where the actual floorplans will be dropped in and colored by the printer, designated in our document as FPO. The other side of the single-page document, all 35" by 22" of it, is taken up by the huge floorplan for the fourth Show floor, McCormick Place's new South building.