International Housewares Association: Space Application Form/Contract

Exhibitors at the annual International Housewares Show are required to fill out an extensive form about their booth space requirements and to sign the contract for it. Seneca designs and produces the form/contract for IHA, a 14-page 4/C piece, which is part of a package that gets mailed to all potential exhibitors. You can view the other parts of the "Space App Package," the floorplans and folder, on our site as well.

The challenge in the Form/Contract is to make the piece fresh and inviting with a new look every year, and to carefully lay out the information so that new exhibitors don't get "lost" and repeat exhibitors don't overlook new additions to the piece.

More below…