International Housewares Association: Transportation Guide

The annual International Housewares Show welcomes over 60,000 attendees, most of whom fly in for the Show. The McCormick place is tough enough for Chicagoans to find, so out-of-towners need some help.

Seneca designs and produces the pocket-sized Transportation Guide which the IHA sends all attendees weeks before the Show. The Guide contains all Show-related train, bus, and hotel shuttle schedules; a map showing Show hotel locations in relation to McCormick Place, and information on parking and taxis.

The cover of this piece purposely has a blank area to hold a complimentary train pass, which is inserted in a pre-cut slit before they're mailed out.

This attention to detail and high graphic standards for all related collateral a hallmark of the IHA Show team's dedication to their members. We are always pleased to help them carry it out.

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